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Case study
Bureau Halm, Zurich
Pale Lab
Packaging for a skincare line with eleven ingredients
Type
Packaging
Year
2025
Services
Packaging, Labels, Art direction
Duration
11 weeks
(01)
Overview
Bottles and boxes for a small skincare line, with the ingredient list as the design.
The brief
Pale Lab makes five products with short ingredient lists. Their first labels hid the list in tiny type. They wanted honesty to be the design.
What we made
The ingredient list runs the full height of the label in large grotesk type. Everything else on the box is small and quiet.
How it went
The range went into eleven shops, and the boxes were the reason three of them said yes.
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Results
11
Ingredients, printed large
5
Products in the range
1
Label grid
(03)
In their words
Nobody has to guess what is in the bottle now.
Founder, Pale Lab
(04)
Keep looking
