The brief

Lumen programmes eleven very different plays a year. Each got its own poster from a different designer, and the city could not tell it was one theatre.

What we made

One grid, one typeface, one signal colour, and a rule: the title is always bigger than the image. Each play gets its own crop of a single stage photograph.

How it went

The posters went up on a Monday. By Friday the box office was asking who had designed the wall.