(05)

Journal

Bureau Halm, Zurich

Journal.

Notes from the studio about type, process, campaigns and film, written by the people who did the work.

Why we set everything too large

(Latest)

Type

A short defence of headlines that fill the screen and text that does what it is told.

4 min

(01)

Earlier notes

The twelve-column habit

Twelve columns divide by two, three, four and six. That is the whole reason.

Process

5 min

How we brief a poster wall

Eleven plays, one designer, and the rules that let a season look like one thing.

Campaigns

6 min

Film without music

What we learned cutting a six-minute mountain film with breath and rope only.

Film

5 min

A website with nine pages

Fewer pages, a proper content model, and a site the client edits on a Tuesday.

Web

4 min

Paper samples and honest labels

Why the drawer of paper samples matters more than the render.

Packaging

3 min

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