(02)
Case study
Bureau Halm, Zurich
Ostwind Coffee
A roastery that wanted to look as precise as it tastes
Type
Branding
Year
2025
Services
Identity, Packaging, Naming
Duration
14 weeks
(01)
Overview
A new name, a one-colour identity and a bag you can read from across the shop.
The brief
Ostwind roasts in small lots and sold them in four different bags. Each one told a different story about the company. They asked us for one story and a bag to carry it.
What we made
A wordmark cut from a single grotesk, a strict grid for the label, and one colour per roast level. The bag is black, the information is white, and the roast is the only thing that gets colour.
How it went
We printed sixty test bags in the first three weeks and put them on the shelf next to the old ones. The roasters picked the winner, not us.
(02)
Results
42
Bag sizes, one system
3
Languages on every label
14
Weeks, brief to shelf
(03)
In their words
We stopped explaining who we are. The bag does it now.
Head roaster, Ostwind Coffee
(04)
Keep looking
