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Case study
Bureau Halm, Zurich
Arkade Museum
Finding your way through a concrete building
Type
Signage
Year
2024
Services
Wayfinding, Identity, Print
Duration
20 weeks
(01)
Overview
A signage system for a concrete building where every corridor looked the same.
The brief
Arkade is a listed concrete building with seven floors and no obvious front. Visitors were getting lost between the café and the first gallery.
What we made
A wayfinding system in black and white with one signal colour for the way out. Numbers are big and words are small, so the building reads from a distance.
How it went
We walked the building with a stopwatch until every decision point had a sign. Then we removed the ones nobody needed.
(02)
Results
212
Signs, one typeface
7
Floors mapped
20
Weeks on site
(03)
In their words
Visitors stopped asking staff for directions in the first month.
Head of visitor services, Arkade Museum
(04)
Keep looking
